The "Types" Of Ad Campaign Objectives

Get Results From Your Facebook Ads!

Introduction

Module 1 - Power Editor Fundamentals

Intro To This Module (0:53)
Why Use Power Editor (2:24)
Navigating Facebook's Ad Tools - Walkthrough (10:15)
Power Editor Standard View - Walkthrough (17:05)
Power Editor Wizard - Walkthrough (7:18)
Optional: Power Editor Reference Videos
NEW Ad Placement - In-Stream Video (3:39)
NEW Ad Placement - Instant Articles (2:07)
Summary (0:53)
Exercise #1 - Prepare Ad Manager

Module 2 - Ad Sales Funnel & The Importance Of The Pixel

The Ads Sales Funnel (10:15)
Sales Funnel Examples - Walkthrough (10:28)
Bonus Exercise - Your Sales Funnel (6:04)
Understanding The Facebook Pixel (7:21)
Locating The Facebook Pixel - Walkthrough (8:12)
The NEW Conversion Pixel Script (5:11)
Installing The Pixel On WordPress - Walkthrough (7:27)
Installing The Pixel On Other Platforms - Walkthrough (4:31)
Create A Custom Audience (Pixel) - Walkthrough (5:41)
Create A Custom Conversion (Pixel) - Walkthrough (8:19)
NEW Page Engagement Audiences - Walkthrough (5:49)
Summary (1:00)
Exercise #2 - Setup The Pixel

Module 3 - Define Your Audiences & Targets

Understanding "Cold" Targeting (3:18)
"Cold" Targeting - Walkthrough (16:35)
Understanding Your "Warm" Audience (2:06)
"Warm" Audience - Walkthrough (4:36)
Understanding "Retargeting" (1:47)
"Retargeting" - Walkthrough (6:13)
Understanding The "Look-A-Like" Audience (2:06)
"Look-A-Like" Audience - Walkthrough (8:08)
Additional: Audience Insights Tool (5:59)
Summary (0:41)
Exercise #3 - Your Ad Targets

Module 4 - Choose The Right Type Of Campaign

The "Types" Of Ad Campaign Objectives (7:02)
Introduction To Walkthroughs (0:44)
NEW Campaign Types For 2017 (4:44)
Boost Post, When & How To Use It - Walkthrough (12:07)
Any Type Of Business - Walkthrough (6:03)
If You Are: Service Based, Online Businesses - Walkthrough (14:05)
If You Are: Product Sales Businesses - Walkthrough (12:05)
If You Are: Local Businesses - Walkthrough (14:18)
If You Are: Instagram Based Businesses - Walkthrough (26:22)
Summary (0:35)
Exercise #4 - Your Campaign Type

Module 5 - Ad Design That Gets Results

Module 6 - Create Successful Landing Pages

How Your Landing Page Affects Your Results (4:04)
Converting Page Examples - Walkthrough (7:02)
Converting Page Design - Walkthrough (12:55)
Summary (0:27)
Exercise #6 - Your Ad Destination

Module 7 - Analyze Ad Performance & Scale Your Ads

Ad Profitability & Strategy (7:39)
Analyzing Ad Performance (7:30)
Analyzing Ad Performance - Walkthrough (20:35)
Why Use Ad Analytics (1:01)
Ad Analytics & Reporting - Walkthrough (9:01)
Understanding Scaling Of High-Performing Ads (5:55)
Scaling Ads - Walkthrough (8:53)
Summary (0:30)
Exercise #7 - Ad Analysis & Growth

Module 8 - Leveraging Video