The Academy Blog

News, Tips, And More To Help You Grow Your Business

Social Media As A Tool For Business Growth

Social media is an important tool for the marketing and growth of a business online. You can get more visibility for your brand, trend your posts, and engage with prospective customers that are always on these platforms. Which Platform? As a business owner, you shouldn’t feel pressure to join...

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New Startup or Growing Business?

Business advisors always tell us to describe the type of business we are marketing to in terms of; is it a small business, medium business, or large business? We have always thought this to be an odd description for businesses. What makes a business small, medium or large? A business can be a...

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5 Steps Of A Strategic Marketing Plan

What Is Strategic Marketing? Strategic Marketing is an activity used to analyze your company: its services, competition, opportunities, threats, weaknesses, and the market it resides in. This detailed analysis produces a long term plan and schedule to implement marketing activities that will...

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The Importance Of Content For Internet Marketing

Content is very important to your businesses growth. Content is king for internet marketing so it is important you take your content seriously and put your best effort into it. Content for internet marketing isn’t just about great writing, it’s also about keyword analysis, SEO optimization, and...

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3 Areas Of A Tactical Marketing Plan

“Strategic Marketing is the idea. Tactical Marketing is the action. Once you have the details of your strategic marketing plan researched, developed, and analyzed it’s time to create a tactical plan also known as a tactical schedule. The tactical schedule lays out your activities for the next...

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3 Steps To A Successful Website

This web design post is going to have some overlap with our posts on branding & content as branding & content work hand-in-hand with your website. A website should look good while being easy to use by both your clients and you (if you want to do your updates yourself). Some of this is...

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Which Social Platforms Should Your Business Be Using?

The Social Question... Do you know how many social media platforms are on the web? It's way more than you think…check out this simple list on Wikipedia. With all these platforms you must be wondering, “Do I need my business setup on all social media platforms to reach my marketing goals?” The...

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2 Steps To Branding Success

Branding your business is a key step in your future success. Branding captures your businesses values, attracts your target clients, and gives a visual memory to current and prospective clients. Branding gives people a memorable visual to be able to recognize your business, refer prospects, and...

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